An ad management service designed to give creators the opportunity to monetize their websites earlier in their journey.
Art Director: Kendall Lock
Designers: Marissa Carroll, Rosie Lin, Charlotte Cheshire
Video Producer: Blake Miller
Motion Designer: Charlotte Cheshire
Kendall led us through several creative brainstorming sessions, each focused on a different aspect of the brand. Many exercises centered around visual elements like color schemes and typography, while others focused on defining brand values and personality. The screenshot below captures just a small part of the full brainstorming process!
Once we aligned on the brand’s personality and tone, our team of designers dove into logo exploration, translating brainstorm insights into brand marks. We thought we had the “final logo” several times before landing on the one that would ultimately represent the brand.
After multiple rounds of logos (and some great icons ruled out after reverse image searches to avoid copyright conflicts), Marissa created what would become the final logo. With this, we could begin developing the rest of the brand assets.
I worked with Blake to storyboard the launch video in Google Slides and set up the illustration files, enabling Charlotte to seamlessly build animations in Adobe After Effects. Charlotte and Blake brought everything together for the final product. I’m really proud of what we accomplished as a team.
After launching the landing page, our support and success teams expressed concerns about creating brand-compliant graphics. To address this, we developed easy-to-use Canva templates, complete with step-by-step instructions. This enabled them to create their own graphics with confidence and consistency going forward.
